Social media has gotten a lot of attention recently and is rapidly growing in popularity among the business community. However, unlike residential Realtors the commercial real estate community has been a slow adopter as the industry is focused on escaping the deep slump as a result of the economic recession. While most of us broker and developer types tend to be cautiously optimistic the worst is over particularly in Houston where we have not felt the brunt of the storm, one thing is for sure in that new ways of doing business, staying connected and providing our clients with information are sure to come. Remember when we all scrambled to put together our first website? I have formed this blog and have become active on Linkedin, Facebook and Twitter. There is still a perception that much of social media is for our teenage kids and singles looking for dating opportunities. However, I see it as an effective tool to keep your network of clients, tenants and investors as well as the real estate community at large more informed, give their properties more exposure and receive their feedback as to what is relevant to their business.
There seems to be consensus among business technology experts and authorities on the subject that “social media” for business enterprise, branding initiatives and as a customer service platform will be mainstream in the immediate future, just as the web became an everyday part of our business life. I think it’s safe to say the majority of the commercial real estate community with exception of the real estate media are not incorporating these on-line tools as the industry is fairly categorized as late adopters. I have taken the approach to embrace this platform with the objective of keeping my clients and the potential client more informed with relevant information, whether it is market intelligence, available properties, real estate strategy or economic trends. While there certainly is a learning curve as to what my clients will find useful, my objective is to increase communication and become a more integral part of your business strategy.