The Social Web and Commercial Real Estate: A Fad or Standard Business Practice?

by CoyDavidson on October 13, 2012

Social Media CRE Mashup

I have written about the use of the social web in commercial real estate quite often in my three years of blogging. I didn’t realize how much until I went back and reviewed all the blog posts. I have aggregated the links to these articles into this post. What I found interesting is to examine how the tone of my writing on the subject evolved from the very first post until the present.

I have watched the attitude about regarding the social web evolve among commercial real estate professionals over the past three years. In the early days there were a few early adopters and I have seen the skepticism subside. Today, you won’t find as many opinions that these tools are a complete waste of time and more commercial real estate professionals are dipping their toes into the water with blogs, Twitter accounts, Facebook pages and LinkedIn profiles.

The reality is that most still don’t grasp how to effectively utilize the social web, but I believe that we have at least established a consensus that these online tools are not just a fad that will go away. Some will continue to hold out and others will reluctantly give it a try, but the day that having a prominent online strategy as a standard business practice is likely coming.

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