This Week’s Recommended Reading

by CoyDavidson on November 9, 2012

Six Articles to Read this Weekend

The Googleplex and the Rise of the Corporate University Campus
Google’s Mountain View complex, often referred to as the Googleplex, was one of the chief reasons for my beginning Office Snapshots. It was an absolute inspiration, and I had never before seen any other office space quite else like it. While we have shown the office space before – it is time to take a look at what makes this first and original Google office so special … Office Snapshots

2000 Coworking Spaces worldwide
In October 2010, Deskmag began monitoring the growth of coworking, diligently counting the number of spaces to open and close. Two years ago, the count stood at 600 coworking spaces. Today, there are 250% more worldwide, with a total of 2072, breaking the 2000 threshold … deskmag

Telework Still a Work in Progress
Despite much being said in HR circles and publications — including this one — about workforces going mobile, latest numbers from Scottsdale, Ariz.-based WorldatWork and Brookfield, Wis.-based Dieringer Research Group Inc. indicate otherwise . . . or at least suggest the mobility/telework movement is more of a crawl … Human Resource Executive

These Are the Cities That Can Show Us How to Create Jobs
A recent analysis of competitiveness and job growth across U.S. metros conducted by Economic Modeling Specialists could not be more timely. It provides a detailed assessment of the metros that have generated the most robust job growth based on “unique regional factors rather than national trends.” … Atlantic Cities

Inbound Marketing Explained
You’ve probably heard the term inbound marketing. You’ve also probably heard how important it is to your online marketing efforts. So what is it? It’s permission based marketing – or what used to be called the not so exciting “opt-in” marketing … CREOutsider

Beyond the press release: the currency of content
Sales collateral does not work, nor does pontificating about your company’s great products. In simple terms, your content should be more about your audience than about you … PRWeek

Previous post:

Next post:


Disclaimer: All blog entries on this site are the opinion of the author and not those of either Colliers International - Houston or Colliers International (collectively, "Colliers"). Colliers neither endorses, sponsors nor necessary shares the opinions of the author, regardless of whether any blog is posted by any employee, officer, agent, or representative of Colliers. Colliers has not authorized or verified any statement of fact made in a blog, and any such statement does not constitute a statement of fact by Colliers. Colliers is not responsible for the monitoring or filtering of any blog, nor does Colliers claim ownership or control over any blog content.