Find Your CRE Greatness

by CoyDavidson on August 4, 2012


There is a Fine Line Between “Really Good” and Great

Just a couple of days ago I was checking my Linkedin account and noticed that a corporate real estate executive from a Fortune 5 Corporation (yes 5, not 500) had viewed my profile. Did I immediately send him a connection request? No, I didn’t, mostly because I felt like he probably gets plenty of connection requests from service providers and if he was interested in connecting he would have sent me a request.

I have a couple of very high profile clients and have been fortunate to have been involved in more than a few significant real estate transactions in my career and for lack of a better term at least one of those “monster deals.” However, since I don’t have a track record of numerous 100,000 square foot plus office lease transactions, I couldn’t help but think if this corporate real estate executive was looking for a broker, he is probably not going to call me. I happen to know who the broker is that is currently representing this company and his resume can’t be matched by anyone in Houston and only a handful of people in the United States.

Do I think I am more than capable? The answer is, absolutely yes, but some people just have more significant track records and I wouldn’t be the safe choice. I found myself falling into that trap of thinking “I am really good” but not what the marketplace would consider “great.” I had to remind myself I have been invited to compete (unsolicited) for one of those monster lease requirements before, and while I didn’t win the business, it wasn’t because they didn’t think I was qualified.

I have always defined my success by my perceived standing among my peers in regards to my professional career, it has never been about my production (commission revenue), it’s just how I am wired. I came across the great video ad from Nike and it reminded me greatness isn’t reserved for a select few, anyone is capable, I certainly am. There is a fine line between “really good” and CRE greatness.

  • GilWhiteCRE

    Coy, nice post.  Too often real estate executives go with the “safe choice.”  My guess is that its one less decision they need to quantify/justify, etc.  I agree, the line between “really good” and CRE greatness is pretty minuscule.

Previous post:

Next post:

Disclaimer: All blog entries on this site are the opinion of the author and not those of either Colliers International - Houston or Colliers International (collectively, "Colliers"). Colliers neither endorses, sponsors nor necessary shares the opinions of the author, regardless of whether any blog is posted by any employee, officer, agent, or representative of Colliers. Colliers has not authorized or verified any statement of fact made in a blog, and any such statement does not constitute a statement of fact by Colliers. Colliers is not responsible for the monitoring or filtering of any blog, nor does Colliers claim ownership or control over any blog content.