Twitter is rapidly gaining traction as a social networking tool among commercial real estate professionals. While the microblogging service is increasingly growing in popularity among mainstream business people, a recent study shows that as few as 8% of those who are on the internet in the United States actually use Twitter. In fact, in my office while a few of our professionals have accounts, no one really other than myself is active on Twitter. I utilize Twitter for multiple reasons. One of the primary reasons is to promote my blog posts but also connect with other CRE professionals and create visibility in the marketplace with potential clients. However, it is also a great source of real-time news and the latest business trends impacting commercial real estate.
For example, scanning my Twitter feed today is where I first discovered the news that Hines has decided to put One and Two Shell Plaza the Houston headquarters of Shell Oil Company on the market.
— Principals Market (@PrincipalsMkt) March 27, 2012
I also discovered the video below from my colleagues in Canada via Chris Fyvie in our Toronto office who is someone I got to know some time ago through Twitter. No Twitter is not about what you had for breakfast.
— Chris Fyvie (@ChrisFyvie) March 27, 2012
New to Twitter? Here are a few tips.