“New Tech” Tenants Are Driving U.S. Office Absorption

In Colliers International’s latest report, The Impact of “New Tech” Tenants on U.S. Office Leasing, we look at how the “New Tech” sector is influencing office markets across the United States.

Colliers defines “New Tech” as those technology and e-commerce sales and marketing companies that have been founded in the past 20 years. This report summarizes the impacts that New Tech firms have had on rents, vacancies and net absorption.

Key takeaways from this report include: 

  • Net new space absorption in many of the nation’s leading office markets is largely being driven by New Tech firms. In contrast, the sectors that have traditionally dominated office leasing, such as finance, legal and publishing, are generally contracting. New Tech firms are increasingly dominating leasing activity for deals of at least 50,000 SF.
  • New Tech firms are expanding at a pace rarely seen before in other sectors, with many tenants growing from a 5,000 SF startup to a 100,000+ SF market mover in the matter of a few years. TripAdvisor, Brainshark,, Indeed and Invensys (now Schneider Electric), once just relatively unknown start-ups, are now major multi-market tenants.
  • A number of large tech firms own their office space. Millions of square feet occupied by Google, Amazon and Salesforce are owned, and therefore not reflected in net new space absorption. As a result, traditional methods of tracking absorption (i.e., leasing statistics) are missing a big driver in office demand.
  • The expansion of West Coast New Tech firms extending their footprint across the country presents an ongoing opportunity for landlords based in New York, Boston and Chicago plus secondary cities.
  • The impact of New Tech tenants is understated to the extent that most leasing statistics track total absorption, not net absorption. For example, if a company renews its lease for 800,000 SF (200,000 SF less than they had before) the entire 800,000 SF shows up in research statistics. Many New Tech tenants represent positive net absorption!

▸ Download the Tech Impact: The Future of Office report now.

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