Why CRE Should Pay Attention to Social Media

by CoyDavidson on May 29, 2011

9 Surprising New Facts About Social Media in America

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse. But we don’t. Data about how social media really works, who uses it and how, continues to surprise. Read more at Convince &  Convert.

Why Facebook is Important

I have been a big proponent as using Facebook as a tool in your social media strategy. Some people in commercial real estate dismiss Facebook as being relevant for business purposes and while I agree popular games like Farmville and Mafia Wars have no business value unless you represent Zynga, I would point out that a Facebook business page is nothing about these popular games. Here are some important facts:

  • One-third of Americans with a profile on a social network, use those sites several times per day or more (and I believe Facebook is the social network of choice for the masses)
  • Twitter is used by just 8% of Americans (compared to 51% for Facebook)
  • Among the 25% of respondents that have followed a company in social media, 80% have done so via Facebook. Just 6% have done so on Twitter

I do believe that Twitter and LinkedIn are also very effective social networks to utilize and each service has its unique characteristics that can prove valuable. However, my premise is that I think it is mistake to ignore Facebook. Facebook has 800 million users and the reality is that the largest number of your clients, prospects and peers are on Facebook and just because the majority are not using the social network for primarily business purposes does not mean their eyeballs are not finding there way to your Facebook page. Facebook business pages are public and over the last 30 days (36,167) visitors have viewed CoyDavidson:Colliers International. That is a number that is just too big to ignore.

Source: Convince & Convert

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