Real Estate Pro for Linkedin

by CoyDavidson on August 3, 2010

LinkedIn and Rofo bring first real estate application to world’s leading professional social network

LinkedIn is clearly the most popular social media tool for most business professionals. With more than 70 million LinkedIn users, the social networking site provides one of the most target rich pools of potential connections that can be valuable to your business. When I started my Blog back in September of 2009, one of my first blog posts was titled “Is Commercial Real Estate Discovering Social Media” Almost one year later, I think the answer to that question is; yes commercial real estate has discovered social media and the most popular tool among CRE professionals is LinkedIn.

Now that Real estate professionals have ushered into the world of social media, thanks to the new Real Estate Pro LinkedIn application launched recently by Rofo (, commercial real estate professionals now have a built-in application within their preferred social media network.

Rofo (which stands for Right of First Offer) is a leading real estate and office space search engine.  The Real Estate Pro application creates a localized social media marketplace for brokers, and businesses seeking office space. Available for free, the application acts as a broker’s professional activity dashboard, populated with real-time property listings, recently closed deals, market data – directly from within a LinkedIn user’s profile page.

Real Estate Pro allows users to quickly import property listings, view and follow other professionals in their market, as well as share their latest deals with property photos, square footage and amenities, for example.

Brokers and agents can update listings anytime, choosing which properties to highlight – showcasing not only the quantity of their listings, but the quality. For the first time, brokers and agents are able to provide a business networking community of millions with an objective sense of who among them is a top performer.

Additionally, updates made within Real Estate Pro trigger LinkedIn Network Updates on a weekly basis – providing an easy, sophisticated way to keep business connections apprised of recent work activity. Real estate professionals can now leverage LinkedIn to create more relevant and meaningful connections based on their local real estate markets.

Social features, such as sharing a listing or announcing a completed transaction, along with the ability to follow a real estate professional’s updates, creates a powerful discovery mechanism for all players in the marketplace, including mortgage brokers, moving companies, office supply providers and attorneys.

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