Using Content Marketing to Expand Market Presence
Joe Pulizzi a leading author, speaker and strategist says, “content marketing today is an amazing opportunity for small and large businesses because the barriers to entry that once existed (technology, talent, databases and content acceptance) are now gone.”
Over the past few weeks I have partnered with Crissy Nolen our Director of Marketing to educate my colleagues in the Houston of Colliers International about using Social Media tools in their business. Much of the discussion has centered on the specifics of using the various social media platforms.
I wanted to show my colleagues just how many people you can reach with these various tools, so I aggregated a few metrics from my personal experience. While I didn’t originally plan to post these statistics, the concepts and tools I often speak about can be utilized by most any business and since many of my clients and colleagues read this blog, I wanted to share the information.
I think that you will agree that social media can be a powerful distribution channel but without effective content your social media efforts will produce little return. I should note that I define return as developing new business and retaining existing clients by providing additional value. I don’t aspire to be a “Social Media Rockstar” but rather a “CRE Rockstar.”
While my Blog is no Huffington Post nor never will be, last month was a record month for the Tenant Advisor in terms of traffic with over 6,500 people visiting this site and almost 12,000 page views. So how are people finding me on-line? The answer is on-line search and social media channels.
Do I Need to Do This?
Your clients and prospects are increasingly on-line, they are reading blogs, searching YouTube, connecting on LinkedIn, tweeting and logging into Facebook. We are all going to continue to do business offline, but Social Media is becoming an increasingly important distribution channel to deliver high-quality, relevant and valuable information that can enhance your ability to create new business and brand loyalty.
There is going to continue to be many extraordinarily successful business professionals who never start a blog or send a tweet, but I believe social media is going to continue to help me land a handful of high quality clients and keep the ones I already have.