Tools for Efficient Digital Content Curation
Some time next month, I will have tweeted 40,000 times and will reach 22,000 twitter followers. My facebook page has over 5,300 fans and I am connected to over 1,000 professionals on LinkedIn. I have built this extended network by sharing interesting content to my social accounts. Mind you these benchmarks have taken over 3 years of daily participation on the big 3 social networks. Your first question might be who has time for that? Anyone does, the secret is to incorporate a few tools that minimize your time spend on Social Media.
Sourcing Interesting & Relevant Content
People always ask me how much time I spend each day on Social Media. The thing is I don’t actually spend as much time on the social networks as you might think, somewhere around thirty minutes to an hour per day. What I do spend a considerable amount of time on is reading content on the Web. How do I make the time? Well for one, I don’t watch television except for sports. I have never once seen American Idol, Dancing with the Stars or Modern Family.
During business hours, I look for opportune times to read information on the Web. For example, I will often eat lunch at my desk or whip out my iPad or iPhone when I am in a client’s office waiting in the lobby for a meeting. Since, I spend more time reading on the web, than participating on my social networks, the key to being time efficient is to utilize a few tools to quickly source great content to share to your networks.
RSS (Really Simple Syndication) tools are an efficient way keep up with your favorite websites, blogs and news feeds that are as easy as checking your email. You don’t want to spend your valuable time clicking back and forth among numerous websites. Organizing the RSS feeds of your favorite content sources into one place allows you to quickly scan for articles that are new and interesting. I am currently using Feedly, Reeder 2 and Hootsuite to manage my RSS feeds.
LinkedIn does content curation for you with the LinkedIn today feature. LinkedIn Today curates the top articles shared on LinkedIn by people in your network. You will find what is trending and popular in your niche and the business community.
Zite and Flipboard
Zite is a free personalized magazine for your iPad that automatically learns what you like and gets smarter every time you use it. Zite delivers all the great news, articles, blogs, and videos based on your preferences. Flipboard is another popular alternative for curated content.
Time Management (HootSuite)
HootSuite is a tool to manage all your social networks from one dashboard. While I primarily use HootSuite to manage my twitter accounts, the dashboard is designed for you to post and engage to all your social accounts from one simple interface. I am rarely ever on Twitter.com and only tweet from HootSuite. One of the best features is the ability to schedule tweets to Twitter or status updates to Facebook or LinkedIn. I also have my favorite RSS feeds plugged into HootSuite.
The biggest objection to Social Media for business purposes from professionals is lack of time. However, today it has never been easier to find 30 minutes for the social web. Think about where you can find 15 minutes twice per day to scan the web and share relevant information to your network. All of the tools I have mentioned are available in mobile applications and desktop versions. Maybe your stuck in traffic that is going nowhere, fifteen minutes early for a client appointment (not a bad idea) or your appointment for a listing property tour is late. Today, with smartphones and tablets we be can be online just about anywhere or anytime. You may even still have time for Dancing with the Stars.
The key is to find relevant content that resonates with your network. The ability to tweet it or post to your Facebook or LinkedIn profile has never been easier.