This Week’s Recommended Reading

by CoyDavidson on February 7, 2014

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Six Articles to Read this Weekend

Pop-Up + Co-working = TechHub
Pop-up” has rapidly become one of the most pervasive design trends in recent years. It’s about engaging customers where they least expect it. It’s about surprise, wit and the freedom of being temporary. At some level it calls back to our childhoods where our imaginations, given a few essentials queues, could transform any space into a place of wonder… at least for a little while. This trend has given us pop-up shops, pop-up restaurants, but can it be applied to the professional work environment? … Gensler

Why Telecommuting Really Matters, in 6 Charts
Over the past 30 years, at the same time the percentage of commuters driving has flatlined, the share of people working from home has exploded, almost doubling since 1980. Telecommuting is controversial — some suggest it increases productivity while others maintain the value of offices — but it is gaining popularity no matter its merits … The Atlantic Cities

6 Habits of Great Connectors
The second part of the 1936 Dale Carnegie classic book, How to Win Friends and Influence People, is called “Six Ways to Make People Like You.” All these years later, connecting with new people remains a vital skill for any entrepreneur hoping to grow her network. But that doesn’t mean it’s easy, especially for introverts … Inc.com

Social Media and Commercial Real Estate: Strategies to Grow Your Business and Build Your Brand
Social media has created a momentous shift in how we communicate with one other. It has become the great digital equalizer; small and large companies alike can build their brands, expand their businesses and connect with their clients online via social media outlets. To understand social media, one must understand how communication has changed. Traditional marketing involved identifying a target market, crafting a compelling message and “pushing” it out  … Ware Malcomb

America’s Future Cities: Where The Youth Population Is Booming
To identify economic hot spots in the making, we often look for where immigrants, young people or entrepreneurs are clustering. But perhaps nothing is a better indicator than those who truly make up generation next — America’s children. Several major factors determine where the most children are being born, and more importantly, raised, says demographer Wendell Cox. Three key ones are economic growth, affordability and lower population densities … Newgeography.com

Millionaires See Real Estate as Top Investment for 2014
U.S. millionaires see real estate as the top alternative-asset class to own this year, according to Morgan Stanley. About 77 percent of investors with at least $1 million in assets own real estate, according to a survey released today by the New York-based investment bank’s wealth-management unit. Direct ownership of residential and commercial properties was the No. 1 alternative-investment pick for 2014 … Bloomberg

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