This Week’s Recommended Reading

by CoyDavidson on September 21, 2013

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6 Articles to Read this Weekend

After Peaking, Uptick In Class A Office Sales May Portend Stronger Office Investment Activity
After surging sale prices caused them to fall a bit out of favor with investors, Class A office buildings may again set the pace for an improved outlook for investment sales through the end of the year. The monthly sales volume of Class A office buildings began to edge down in November 2011 when the average price per square foot achieved a post Great Recession high of $263 per square foot … CoStar Group

The Retail Challenge Facing Manufacturers
Omnichannel, the latest retailing model, represents a seismic shift for manufacturers. This form of retailing lets consumers move seamlessly among real and virtual retail environments, as if they were one. If you’ve shopped at Home Depot, you’ve been able to check inventory by store, buy online, and pick up the product at the location of your choice. This holistic approach is quickly becoming the norm… Businessweek

Whatever Happened to the Message?
I was sitting in a meeting with a few PR folks the other day listening to the talk about social media and all of the content delivery opportunities it presents to companies. It was really a fascinating conversation – made me think of when I started in the public relations industry 25+ years ago and how far the industry has come. Back in the old days (I can see the eyes roll) we spent so much time crafting our message and less time thinking about the distribution tactics. Today, it’s exactly the opposite … RE Tech Bits

How Spending A Day At Someone Else’s Desk Changed My Work
Fast Company executive editor Noah Robischon’s first desk swap took him into a collaborative workspace for designers and web developers. And it got him thinking about what everything from open floor plans to beet juice does for productivity, workplace happiness and collaboration. … Fast Company

Personal Branding for Introverts
I had just finished a talk at a leading technology company when an engineer approached me. “I liked your ideas about personal branding, and I can see how they’d work,” he told me. “But most of them aren’t for me — I’m an introvert. Is there anything I can do?” What he didn’t realize is that (like an estimated one-third to one-half of the population) I’m one, too … Harvard Business Review

Why Twitter matters to a salesman
I have a prospect. I’ve been working this opportunity for a little while now. This fellow is active on Twitter. I connected to him early in our business relationship. We engage and chat there with some regularity. I still maintain other, more formal, means of communication with him. Phone calls, emails, memoranda, etc. But Twitter is where we bond … toddschnick.com

  • Todd Schnick

    thanks for including my essay. appreciate your help in spreading the word. good luck!

  • Your welcome Todd, good stuff!

  • Kernick Homes

    Amazing! I had never heard about this thing before. Thanks for sharing such a nice information with us.

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