This Week’s Recommended Reading

by CoyDavidson on August 10, 2012

Six Articles to Read this Weekend

Steelcase CEO on How Office Layout Impacts Corporate Culture
Celebrate the shift of what we call the ‘I’ space to the ‘we’ space… Space has to enable and empower information in ways we only imagine… (across) a continuum of I and we work… people need a range of settings to accommodate focused, collaborative and social work in both open and enclosed environments – in other words, a palette of place … Forbes

Collaboration in the Workplace
Technology may not have brought about the fully paperless office yet, but it has radically changed the way people work. Still, face-to-face interaction is essential for team building and fostering the informal exchange of ideas. Over the years, design teams and furniture suppliers have fine-tuned layouts and environments that support collaborative work … UrbanLand

Buildings in Buildings’ Benefit Renter and Landlord
Business Center WeWork instead of leasing an entire building, went another route and leased an independent chunk of space with its own entrance, lobby and elevators within an office building, a situation often referred to in the real estate industry as “a building within a building … NY Times

The U.S. Cities Getting Smarter The Fastest
In the past decade, the metropolitan areas that have enjoyed the fastest growth in their college-educated populations have not been the places known as hip, intellectual hotbeds … NewGeography

The Link Between Quietness And Productivity
Sometimes we forget that the most productive people in an organization aren’t the ones who make the most noise. In fact, it’s often the quiet ones who out-produce everyone else … Fast Company

Marketing Is Dead
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear … Harvard Business Review

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