Corporate Real Estate 2020

by CoyDavidson on May 24, 2012

CoreNet Global, the world’s leading association of corporate real estate (CRE) and workplace professionals, revealed results from its Corporate Real Estate 2020 transformational research initiative at the recent San Diego Global Summit.

The year-long Corporate Real Estate 2020 project brings together hundreds of CRE global thought leaders to analyze and parse the industry’s current and future state, and includes interviews with more than 150 CRE executives, service providers and economic developers. Overall, Corporate Real Estate 2020 examines a wide range of external and macro-economic, societal, political and other influences, triangulating these drivers against trends affecting the globally networked enterprise and CRE itself.

Corporate Real Estate 2020 delved into eight industry domains, including Enterprise Leadership, Location Strategy and the Role of Place, Portfolio Optimization and Asset Management, Service Delivery and Outsourcing, Sustainability, Technology Tools, Workplace and Partnering with Key Support Functions. Each team focused its research on six to eight Bold Statements.

Among the boldest of the Bold Statements:

(Location Strategy) There will be a re-emergence of manufacturing in developed countries and regions such as the U.S. and Western Europe with smaller regional facilities, and South America and Africa will be the new hotspots for business process outsourcing (BPO) and manufacturing activity.

(Sustainability) Buildings, sometimes connected by micro grids, will be both consumers and producers of energy. Evolution in energy storage will impact building operations, transportation and planning.

(Partnering with Key Support Functions) Formation of a “Super Nucleus,” the combination of a corporate entity including components such as CRE, IT, Finance, Purchasing, Legal, etc., in a company-specific context. High-performance companies will know how to bring these functions together on a day-to-day and strategic basis. This function will not be “one-size-fits-all” and will vary depending on a company’s organizational structure, culture and industry sector.

(Workplace) CRE executives will evolve to “Experience Managers,” or plan administrators, offering employees an a-la-carte workplace experience with a menu of services, location and support.

(Technology Tools) Intuitive environmental sensing provides emotional intelligence cues leading to reduced stress and increasing the efficiency and effectiveness of space use and communication in the workforce (using technology to sense temperature, lighting, sound and other measurables in a room or facility – and to gauge the emotional state of its occupants).

(Enterprise Leadership) Senior corporate real estate leaders will be able to measure the impact of workplace infrastructure on business units and the enterprise – a capability often referred to as the “Holy Grail” of the industry.

(Portfolio Optimization) Organizations will recognize the potential detrimental impact of cost cutting on productivity, changing the conversation from cost containment to value creation.

(Service Delivery and Outsourcing) Real Estate business objectives and goals will become more integrated with Procurement and, therefore, more sophisticated and complex.

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