Richard Edelman is President & CEO of Edelman, the world’s largest independent public relations firm. In the video below, an excerpt from a recent speech he discusses the urgent need for public relations to evolve in an age of complexity. In his speech he references a cover story from the Harvard Business Review titled―Embracing Complexity.
The Challenge for CRE
The long-term nature of real estate decisions makes planning in an increasingly complex business environment which can produce unexpected results challenging for corporate real estate managers. Today, managing a multi-generational workforce, changing demographics and the rapid evolution of technology is daunting enough. The added complexity from less predictable economic and political factors will only place even more of a premium on flexibility and agility for the corporate enterprise.
The key issue is that you can’t really understand the whole system by simply looking at its individual parts.
Real Estate and the workplace touches almost every aspect of the organization and never before has collaboration among the C-Suite, Human Resources, IT and the Corporation Real Estate function become more critical to enhance productivity. Today, corporate real estate is focused on more than just cost containment. As Mr. Edelman points out, “the world has morphed from complicated to complex.”