CSR and Sustainability Top the List
CoreNet Global Sought Member Opinions on Issues, Will Advance Viewpoints through Advocacy Focus
ATLANTA, May 31, 2012 /PRNewswire-USNewswire/ — CoreNet Global’s first-ever Industry Leaders Opinion Poll, conducted in March 2012, gauges the level urgency of a variety of social responsibility, environmental, economic and financial issues. Nearly 200 senior-level corporate real estate and workplace executives at Fortune 1000 companies around the world were surveyed.
Corporate Social Responsibility
The survey revealed that corporate social responsibility (CSR) is increasingly important to corporate real estate executives and the multinational companies they serve.
Four out of five respondents perceive CSR with reliable performance measurement as urgent to extremely urgent, again starting with the fact that many members have direct day-to-day impact within this area and often help inform the so-called “Triple Bottom Line” along which many publicly traded companies report performance results today.
Two other related issues, Existing Buildings and Energy Management, also resonate strongly among CoreNet Global members, and are ranked highly by the respondents.
One issue ranked as urgent in the survey, Quality of Working Environments and Work Experiences, speaks to the importance of flexible workplace strategies as the most critical aspect of CSR. More than nine in ten of the respondents ranked it as such.
CSR and sustainability issues topped the poll’s urgency scale:
- Quality of working environments and work experiences 93%
- Energy conservation and alternative industries 90%
- Existing building stock retrofit or disposition 84%
- CSR with reliable performance measures 80%
- Green location incentives 47%
“Once again, work environments rank highly whether in terms of corporate social responsibility, sustainability or profitability,” said Richard Kadzis, vice president strategic communications at CoreNet Global, noting that work-life support, work enablement and employee engagement are already the top drivers of major social change in the workplace over the coming years. For these reasons, Kadzis adds, “the CRE model is now the business model.”
Economic and Financial Issues
“For several years running, lease accounting standards have remained a pressing issue for corporate real estate executives and their CFO’s,” added Kadzis. “While the FASB and IABC accounting boards have been reviewing how to best move real estate and other leased assets onto the corporate balance sheets for quite a long time now, the CRE industry is concerned about further delays in the final draft of the new standard. It’s still a ‘hurry up and wait’ kind of scenario that will result in higher administrative and technology costs and overhead for most publicly-traded companies.”
Government leaders could decide to offset monetary and economic issues with economic stimuli. This question is linked to a range of other related issues and opportunities that, if addressed positively, would create more investment, jobs and growth globally.
Industry executives ranked the economic and financial issues as follows:
- Lease accounting standards implementation 76%
- Sovereign debt and fiscal instability 69%
- Global infrastructure upgrades and enhancements 65%
- Real property taxation 64%
- Global regional location incentives 55%
- National corporate income tax rates 54%
CoreNet Global’s Role
For the first time, CoreNet Global is collecting member opinions on topical issues of interest and is pursuing avenues to communicate the importance of these topics to our members to key influencers.
Nearly all of the respondents agreed with the statement that “the knowledge and subject matter expertise of CoreNet Global members should be leveraged in communicating informed positions on key issues.”
And, more than 90 percent agreed that “while there is no global government, corporations can have a positive influence on needs and issues impacting society that have no specific national or regional boundaries.”
As a result, though it is not a lobbying organization, CoreNet Global will communicate members’ interest through comment letters, statements of position, testimony, letters to the editor and other means.
About CoreNet Global
CoreNet Global is the world’s leading association for corporate real estate (CRE) and workplace professionals, service providers and economic developers. Our 7,000 members, who include 70 percent of the top 100 U.S. companies and nearly half of the Global 2000, meet locally, globally and virtually to develop networks, share knowledge, learn and thrive professionally.
For more information, visit www.corenetglobal.org.
SOURCE CoreNet Global