Technology Can’t Replace “Face to Face”
I was reading a great article in Inc. Magazine titled, “5 Reasons You Need to Meet in Person“ and the article points out that most business conversations are focused on solving a problem quickly and efficiently, while business relationships are built when people take the time to share and learn more about each other.
Thinking about this it occurred to me the ideas and recommendations that I make to my clients that are the most valuable or an idea for a great new initiative with a colleague almost always occur in a face-to-face communication scenario.
Context is Important
Today, collaboration is a popular business buzzword and much is made about advances in technology and communications and how it enhances collaboration in the enterprise. One of my favorite quotes comes from a Herman Miller Whitepaper, “The intimacy and trust that are developed through face-to-face meetings are especially critical to the transfer of tacit knowledge, or knowledge that is difficult to articulate.”
The great problem solvers understand that face time with the client is critical because context is important. I am as much of an early tech adopter as anyone in my industry, but technology is about efficiency not enhancing problem solving skills or developing a culture of collaboration. I may be able to communicate with anyone, anywhere, anytime, but stuff still gets done on the back of a napkin over a cup of coffee.