It’s More Than Just a Roof

by CoyDavidson on June 28, 2012

I was in Georgia this week to speak to a group of young commercial brokers at an Atlanta Commercial Board of Realtors event. I was fortunate enough to have dinner with commercial real estate public relations wizard, Tony Wilbert, President of Wilbert News Strategies. As you would expect a big part of our conversation revolved around commercial real estate.

I knew Atlanta was a big Industrial real estate market, but I made the comment to Tony, that it was really obvious flying into Atlanta as I could visually see all the warehouse inventory from the plane. Tony asked me, if I noticed the branded warehouse rooftops, which I had not on the incoming flight.

However, on my flight back to Houston I made a point to look. I was able to get a bird’s eye view of what was obviously a Duke Realty development for sporting goods retailer Dick’s Sporting Goods.

While I understand this isn’t a ground-breaking concept (pun intended), you don’t see a branded rooftop on the vast majority of buildings. However, in this case it makes strategic sense as the property is obviously in the flight path of Atlanta International Airport, the world’s busiest airport, with nearly 90 million passengers annually.

I was curious if we had any branded warehouse rooftops in the Houston industrial market, so I scrolled around Google Earth for awhile in and around George Bush Intercontinental Airport. While I am not turning this observation into a research project, I didn’t notice any. I think I will send the link to this blog post to our Industrial team. You can add major airline flight routes to the list of maps we need in our files.

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